Before writing or updating your CV and cover letter, carefully read the job description.
When analyzing a job description, focus on:
Job title and responsibilities
Required skills and qualifications
Keywords and repeated phrases
Tools, software, or technologies mentioned
Highlight important words and skills used by the employer. These keywords should be naturally included in your CV and cover letter. This not only helps recruiters but also improves ATS compatibility.
Understanding the job description helps you present yourself as a strong match rather than a general applicant.
2. Customizing Content for Each Role
Never send the same CV or cover letter to every employer. Customizing content increases your chances of selection.
Ways to customize your application:
Update your career objective to match the role
Prioritize skills that are most relevant to the job
Adjust project or internship descriptions to match job requirements
Use the same terminology as the job description
For example, if a job focuses on “data analysis,” make sure your CV highlights related coursework, tools, or projects.
Customization shows effort, attention to detail, and genuine interest in the position—qualities employers value highly.
A personalized CV and cover letter make a strong impression and significantly improve your chances of getting interview calls.
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